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Archive for December 2011

Get Started With Social Media

Get Started With Social Media

Small business owners often lament about how difficult it is to keep up with the always changing social media platforms. Myspace came and went. Then there was Facebook. LinkedIN, (Facebook for professionals) has held true for years now but has only just recently provided truly useful features.

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Website Trust: 10 Mistakes that can Kill Your Search Ranking

Google released its Panda update in February 2011 and shortly after, a questionnaire of 23 Quality Ranking Factors designed to keep webmasters focused on creating relevant, high-quality websites. Since then, there has been a tremendous amount of emphasis put on building trust online. Though most savvy business

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5 Ways Social Media Can Benefit a Business, Without Socializing

5 Ways Social Media Can Benefit a Business, Without Socializing

Antisocial Media I was recently talking with a small business owner about developing a social media presence for her design firm. She was already investing in search engine optimization services and had defined goals for increasing traffic to her website. When I mentioned creating company profiles on

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Content Marketing for Business Owners

Content Marketing for Business Owners

What is Content Marketing? Gone are the days when small businesses simply required a modest website landing page with only their name, logo and contact information. As Google continues to develop its search algorithm they are placing greater emphasis on user experience and site value. In other

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