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Cost of SEO – 2012 Survey Results for SEO Services

Cost of SEO – 2012 Survey Results for SEO Services

SEO Companies want to know how much to charge for their services and businesses want to know how much site optimization is going to cost. Lucky for all of us, SEOmoz just posted the results of their 2011 survey, How Much Does SEO Cost? The survey asked

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Get Started With Social Media

Get Started With Social Media

Small business owners often lament about how difficult it is to keep up with the always changing social media platforms. Myspace came and went. Then there was Facebook. LinkedIN, (Facebook for professionals) has held true for years now but has only just recently provided truly useful features.

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Website Trust: 10 Mistakes that can Kill Your Search Ranking

Google released its Panda update in February 2011 and shortly after, a questionnaire of 23 Quality Ranking Factors designed to keep webmasters focused on creating relevant, high-quality websites. Since then, there has been a tremendous amount of emphasis put on building trust online. Though most savvy business

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5 Ways Social Media Can Benefit a Business, Without Socializing

5 Ways Social Media Can Benefit a Business, Without Socializing

Antisocial Media I was recently talking with a small business owner about developing a social media presence for her design firm. She was already investing in search engine optimization services and had defined goals for increasing traffic to her website. When I mentioned creating company profiles on

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Content Marketing for Business Owners

Content Marketing for Business Owners

What is Content Marketing? Gone are the days when small businesses simply required a modest website landing page with only their name, logo and contact information. As Google continues to develop its search algorithm they are placing greater emphasis on user experience and site value. In other

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Google’s New Navigation: Good, Bad & Not Too Ugly

Google’s New Navigation: Good, Bad & Not Too Ugly

As Google continues to update its search algorithm, they are putting more weight on website design and user experience. From an SEO standpoint, sites that have a professional look, intuitive navigation, and are integrated with social media fair better in the search results. It is no surprise

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How Your Customers Use Google

As a small business owner, have you ever wondered how your customers will find your website online? Have you tried typing in the keywords for your services to see where your sites lands in the Google search results? Maybe you can’t find your site at all. Google’s

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The 5 Commandments of Web Design (anyone with a website should know)

Most of us have created our own website for our small business or hobby without any formal design school training. Web design is one of the only classifications of design where we routinely cut out the professional and opt to do it ourselves. We wouldn’t be our

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How to Create a Facebook Page

Want more helpful tutorials? Check our SEO Sister Channel on YouTube How is a Facebook Landing Page Different from a Facebook Account? Evelyn Mackenzie, your SEO Sister here to talk to you today about how to create a Facebook Page for your small business or website. Here

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What is Anchor Text?

How to use anchor text Anchor text is a type of link commonly used in the content portion of websites (as opposed to the navigation bar or footer). When you are writing a paragraph you may find it useful to link a keyword or phrase to another

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