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Posts Tagged ‘Google’

Website Trust: 10 Mistakes that can Kill Your Search Ranking

Google released its Panda update in February 2011 and shortly after, a questionnaire of 23 Quality Ranking Factors designed to keep webmasters focused on creating relevant, high-quality websites. Since then, there has been a tremendous amount of emphasis put on building trust online. Though most savvy business

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5 Ways Social Media Can Benefit a Business, Without Socializing

5 Ways Social Media Can Benefit a Business, Without Socializing

Antisocial Media I was recently talking with a small business owner about developing a social media presence for her design firm. She was already investing in search engine optimization services and had defined goals for increasing traffic to her website. When I mentioned creating company profiles on

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Content Marketing for Business Owners

Content Marketing for Business Owners

What is Content Marketing? Gone are the days when small businesses simply required a modest website landing page with only their name, logo and contact information. As Google continues to develop its search algorithm they are placing greater emphasis on user experience and site value. In other

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Google’s New Navigation: Good, Bad & Not Too Ugly

Google’s New Navigation: Good, Bad & Not Too Ugly

As Google continues to update its search algorithm, they are putting more weight on website design and user experience. From an SEO standpoint, sites that have a professional look, intuitive navigation, and are integrated with social media fair better in the search results. It is no surprise

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How Your Customers Use Google

As a small business owner, have you ever wondered how your customers will find your website online? Have you tried typing in the keywords for your services to see where your sites lands in the Google search results? Maybe you can’t find your site at all. Google’s

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